Monthly Archives: October 2010

6 reasons why people don’t take financial advice

For many years a big part of my job was promoting Independent Financial Advice.  In fact I worked with IFA Promotion (nowadays more commonly known as Unbiased.co.uk) for about 13 years. Personally I am a big believer in financial advice and indeed use an IFA myself. Sadly, despite the undoubted effectiveness of IFAP and its […]

Doing right by customers

Aviva’s brand seems to be everywhere these days. It pops up regularly during ITV Drama (which it sponsors), its TV ads with Paul Whitehouse are high profile, and it is sponsoring premiership rugby. Indeed Aviva’s website trumpets its “first global brand campaign, demonstrating our commitment to putting customers at the heart of our business”. And […]