Category Archives: Uncategorized

How to solve the problem of free banking?

 RBS recently created a storm by announcing that it would be restricting its basic bank account customers to using only its own ATMs. As well as acres of negative media coverage, and questions from the Treasury Select Committee it has also generated an online campaign against the move, complete with a petition (although at the […]

Doing right by customers

Aviva’s brand seems to be everywhere these days. It pops up regularly during ITV Drama (which it sponsors), its TV ads with Paul Whitehouse are high profile, and it is sponsoring premiership rugby. Indeed Aviva’s website trumpets its “first global brand campaign, demonstrating our commitment to putting customers at the heart of our business”. And […]